Category Archives: Measuring America

Tracking the Economy, Adapting to the Changing IT Infrastructure of American Business

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Written by: Director Robert Groves Our name, the Census Bureau, suggests only the decennial census of population to many. However, we have more individual statistical programs that measure the economy than those measuring the population. From the Census Bureau, the … Continue reading

Posted in Measuring America | 2 Comments

Personal Lessons From The 2010 Census

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Written by: Director Robert Groves I’m finding myself looking back over the experience of the 2010 Census and drawing some lessons learned. If we’re smart as an organization, we’ll build the 2020 Census planning effort with these in mind. Here … Continue reading

Posted in 2010 Census, Internet Surveys, Measuring America, Non-response Follow Up, Partnerships | 7 Comments

“Designed Data” and “Organic Data”

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Written by: Director Robert Groves What’s the difference between “data” and “information?” We’re entering a world where data will be the cheapest commodity around, simply because the society has created systems that automatically track transactions of all sorts. For example, … Continue reading

Posted in Measuring America | 3 Comments

Addressing Concerns about 2010 Population Counts

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Written by: Director Robert Groves With the completion of each census, as local officials examine the just-delivered population counts, many are disappointed. They are totally focused on strengthening and building their communities, and many view the size of the population … Continue reading

Posted in Measuring America, Quality Assurance | 7 Comments

The Future of the US Advertising Industry

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Written by: Director Robert Groves I just got back from speaking to the American Association of Advertising Agencies conference. Like many industry groups they are filled with conversation about challenges facing their field. Much of the early session discussion was … Continue reading

Posted in Measuring America, Overview | 8 Comments