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Category Archives: Measuring America
Personal Lessons From The 2010 Census
Written by: Director Robert Groves I’m finding myself looking back over the experience of the 2010 Census and drawing some lessons learned. If we’re smart as an organization, we’ll build the 2020 Census planning effort with these in mind. Here … Continue reading
“Designed Data” and “Organic Data”
Written by: Director Robert Groves What’s the difference between “data” and “information?” We’re entering a world where data will be the cheapest commodity around, simply because the society has created systems that automatically track transactions of all sorts. For example, … Continue reading
Posted in Measuring America
3 Comments
Addressing Concerns about 2010 Population Counts
Written by: Director Robert Groves With the completion of each census, as local officials examine the just-delivered population counts, many are disappointed. They are totally focused on strengthening and building their communities, and many view the size of the population … Continue reading
Posted in Measuring America, Quality Assurance
7 Comments
The Future of the US Advertising Industry
Written by: Director Robert Groves I just got back from speaking to the American Association of Advertising Agencies conference. Like many industry groups they are filled with conversation about challenges facing their field. Much of the early session discussion was … Continue reading
Posted in Measuring America, Overview
8 Comments
Comparing the Official Census Counts to Other Ways of Estimating the Population Size
Written by: Director Robert Groves As I mentioned in an earlier post, “Demographic Analysis” And The Census, one method of measuring the size of the US population relies on historical birth registration, death registration, as well as estimates of in-migration … Continue reading
Posted in Measuring America, Quality Assurance
Tagged 2010 Census, Demographic Analysis, population
1 Comment





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