Category Archives: 2010 Census

The Credibility of Government Statistics; Trust in their Source

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Written by: Director Robert Groves One of the issues I think about a lot these days is maximizing the credibility of statistical information that we provide to the United States. That statistical information is a key feedback loop for the … Continue reading

Posted in Overview | 5 Comments

Making Data Collection More Relevant to Modern Life: Make Way For The Internet!

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Written by: Director Robert Groves One of the key attributes of statistical information from the Census Bureau is that it should serve the widest audience possible, that it is relevant to their needs. The challenge in today‚Äôs United States is … Continue reading

Posted in Internet Surveys | 2 Comments

An Important Milestone

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Written by: Director Robert Groves Today the Census Bureau delivered the final state-level files from the 2010 Census, permitting the redistricting process that will produce 435 geographical areas of representation for the House of Representatives. As with other operations of … Continue reading

Posted in Redistricting | 17 Comments

The Future of the US Advertising Industry

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Written by: Director Robert Groves I just got back from speaking to the American Association of Advertising Agencies conference. Like many industry groups they are filled with conversation about challenges facing their field. Much of the early session discussion was … Continue reading

Posted in Measuring America, Overview | 8 Comments

Debunking the Myth That the Federal Government Can’t be Efficient

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Written by: Director Robert Groves We’re trying out some new ideas at the Census Bureau. The motivation for them is simple. We want to get better. Two things plague large, mature organizations: 1) Quasi-independent subunits not working together, jockeying for … Continue reading

Posted in Overview | 5 Comments