Category Archives: Communications Campaign

2010 Census Ad Campaign Positioned to Save Taxpayers Millions

Posted on February 7, 2010 by briana

Written by: Director Robert Groves There has been some recent criticism about spending taxpayer money on advertising for the 2010 Census. Experience from the 2000 Census, however, shows that paid advertising can motivate people to respond to the census form … Continue reading →

Posted in Communications Campaign | 26 Comments

Why Does The Census Bureau Advertise?

Posted on February 5, 2010 by briana

Written by: Director Robert Groves All surveys that attempt to obtain high response rates in the United States have been experiencing declining participation rates over the past 20 years or so. In the best scientific surveys in the country, interviewers … Continue reading →

Posted in Communications Campaign | 7 Comments

The Blur of The Media

Posted on January 11, 2010 by briana

Written by: Director Robert Groves I’ve lived a quiet academic life for the most part, doing my research and teaching graduate students. The last week was one like no other for me. I found myself walking the halls of TV … Continue reading →

Posted in Communications Campaign | 13 Comments

Miles to go Before we Sleep: The Census Road Tour

Posted on December 31, 2009 by briana

Written by: Director Robert Groves The pace of census activities is starting to pick up, as we are about 100 days from Census Day. Starting January 4, we are driving 13 census vehicles (think big trucks packed with census advertising … Continue reading →

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The Ads Are Coming! The Ads Are Coming!

Posted on December 22, 2009 by briana

Written by: Director Robert Groves A group of us reviewed the television, radio and print advertisements for the 2010 Census that will start running in January. The ad campaign has three phases – an awareness phase (to alert the public … Continue reading →

Posted in Communications Campaign, Partnerships | 4 Comments