Written by: John H. Thompson
This month, 1.2 million households began receiving the questionnaire for the 2015 National Content Test. For those who receive the test, your participation in this important milestone on the road to the 2020 Census will help us determine the best questions for you to respond to in the next census. September 1 marks Census Day for the test.
The National Content Test has two main objectives. First, we want to evaluate and compare different versions of questions to ask in the 2020 Census, such as those about race and origin, relationships, and the best questions for determining where people should be counted as of Census Day.
Second, during the National Content Test, the U.S. Census Bureau will try different strategies for encouraging households to respond to the census on their own. We will test nine different approaches to encourage households to respond via the Internet – the least costly and most efficient response option.
The Census Bureau has sent National Content Test questionnaires to a statistically representative sample of households in the United States and Puerto Rico. For each household, we ask how many people live in the house, and each person’s name, sex, age, relationship, and race and ethnic origin. We ask whether the housing unit is owned or rented. Finally, we ask for the respondent’s telephone number and email address. Because studying the effectiveness of different content is part of the test, different households will receive different versions of question wording.
If you receive a form, please perform your civic duty and complete it. You will help inform our decisions as we design the 2020 Census. Your participation will also help us to identify additional topics for 2020 Census testing later this decade. As always, the information we collect is subject to strict privacy and confidentiality laws, and we go to great lengths to protect your data. The National Content Test is part of our ongoing testing activities to research innovative methods for reducing the cost of the 2020 Census, while still maintaining a high-quality census. It will help us develop a census that is cost-effective, improves coverage, and reduces operational risk.
The 2015 National Content Test is scheduled to run through November 2015. You can learn more by visiting our FAQ page.