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In-Language Postcard Assistance

Posted By briana On March 21, 2010 @ 6:59 pm In Overview | 13 Comments

Written by: Director Robert Groves

Last week, for the first time ever in census history, we sent a special postcard to a targeted set of areas. The areas consisted of those where our sample survey data and data from Census 2000 suggested that 10 percent or more of the households consisted of people who didn’t speak English at home. It’s part of a long-term effort to customize our procedures to different populations.

The postcard contained toll-free numbers that they could dial (for Chinese, Korean, Russian, Spanish, Vietnamese, as well as English) to get questionnaire assistance, to obtain a questionnaire in their language or any other in-language assistance. Operators speaking their language will answer their calls and help them participate in the Census.

We received one at our home, because it sits in a census tract (an area of about 4,000 people) that has a large Chinese population.

It’s great to see the individual design features of the Census actually happen!

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