Monthly Archives: February 2010

2010 Census Ad Campaign Positioned to Save Taxpayers Millions

Bookmark and Share

Written by: Director Robert Groves There has been some recent criticism about spending taxpayer money on advertising for the 2010 Census. Experience from the 2000 Census, however, shows that paid advertising can motivate people to respond to the census form … Continue reading

Posted in Communications Campaign | 27 Comments

Why Does The Census Bureau Advertise?

Bookmark and Share

Written by: Director Robert Groves All surveys that attempt to obtain high response rates in the United States have been experiencing declining participation rates over the past 20 years or so. In the best scientific surveys in the country, interviewers … Continue reading

Posted in Communications Campaign | 7 Comments

The Census And The Desire For Small Government

Bookmark and Share

Written by: Director Robert Groves In this job I talk to people from all walks of life, with diverse viewpoints about our country. The 2010 Census is conducted by a Federal government agency, using taxpayer money. Thus, the first reaction … Continue reading

Posted in Census Myths | 71 Comments